a life-changing 2 minutes at a Balham petrol station

I was shivering, the other evening, at a petrol station in Balham

there were no right sided pumps free

But, sadly, tonnes of left sided pumps free

Every left hand sided fuel tank drivers filled up, happily.

All the right had sided fuel tank drivers waited, sadly.

I was a fucking miserable git.

Queue.
Queue.
Queuing

mumbling to myself

“for FUCK sake, why are their no BLOODY pumps free, I need to get BLOODY home and it’s BLOODY cold”

Suddenly.Very Suddenly.

A lady in a Mini whizzed past me.

The Lady in the Mini reversed in the petrol pump

So her right sided fuel tank, lined up with the left handed pump

The Lady in the Mini reversed the problem.

looked at it from the wrong way round.

genius and creativity is everywhere.

it can be so simple.

like reversing into a petrol station.

Sometimes, we need to at problems the wrong way around

Reverse the question. Use the rule of Inversion.

Charlie Munger’s Inversion Rule.

Invert, Invert. Always Invert.

how to be happy < how to be unhappy?

how do we build the biggest brand? < How do we avoid burnout and win by stamina?

How do we build a strong Sainos Rate of Sale? < What are three common pitfalls to ensure we’re delisted?

Rory Sutherland Flat Whites or Fuck Off

The Opposite of a Good idea is a Good idea.

How do we get more customers? < Why are customers NOT buying from us?

how do we look at this problem from the wrong way round?

Nassim Taleb Negativa Rule

”I hate Self Books. There are no “how not to” books with titles like, “10 things to avoid.”

“Our knowledge and inherent understanding of downsides is far more robust than what we know about upsides.”

“The best way to have a good idea is to have a lot of ideas,” said Linus Pauling. This method of “subtractive epistemology” (i.e., the process of obtaining knowledge via subtraction) is also called  Via Negativa

The Lady Reversing her Mini into the Petrol Pump is a prime example of

Inversion + Negativa + Opposite of a good idea

Struggling right now?

Reverse your problem.

🙏 Before you bugger off.

Wanna win a FREE ticket to our next supper club in July.

Simply
fill out this form (takes 45 seconds) 👉

Would also really, really help out.

Thanks so much, have a top weekend

Popey

the advert bit… Introducing our WONDERFUL partner Unleashed (Espressos)

1. What on earth is Unleashed, I hear you asking?

Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It's BANGING!!

2. Why Unleashed will change your life as a foodie founder?

Cut admin time in half. Save money. Lots of money. Get lucid clarity on margins. Be all over cash flow, after all cash is king. Manage stock and cash flow.

3. The biggest brands in FMCG love love Unleashed?

Your fave brands like Candy Kittens, Tiny Rebel, TRIP, Tarquins Gin, Three Spirit, Minor Figures, The Turmeric Co., Volcano Coffee

4. Do yourself a favour

Feel free to reach out to the utter legends Josh and Bryony at Unleashed, book in a 20 min chat with this magical link. Even if nothing comes of it, it's worth having a chat. Click this magical link.