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- HUNGRY. 8-in-8 Sales Workshop: Smashing Wholesale, Indies and Field Sales
HUNGRY. 8-in-8 Sales Workshop: Smashing Wholesale, Indies and Field Sales
Dan Pope
March 19, 2024
*drum roll pleeeeease
Introooooooduuuuucing
The HUNGRY. 8-in-8 Sales Workshop: Smashing Wholesale, Indies and Field Sales
This is the Sales Workshop I wish I went on 8 years ago. It didn’t exist. So now I’m creating it. Thank me later.
8 years of hard challenger sales learnings in 8 simple hours.
8 years of Making Mistakes in 8 hours. I made these mistakes, so you don’t have to. Avoid the pain of losing money. Avoid wasting time and precious energy. Avoid buyers ghosting you. Avoid buyers saying you’re too pushy.
8 years of Winning Listings in 8 hours. Learn my proven secrets and sales techniques to unlock listings. Win listings, faster. Increase revenue, faster.
8 years of Doing Things Differently in 8 hours. Fast track your way to become your wholesalers favourite brand. Make buyers fall in love with you and your brand. Why? Beat your competition.
8 spaces available. No more. No less. Just 8.
What the Industry Say About The Workshop?
Cathy Moseley, Boundless Snacks Founder
“Dan Pope: one of the most insightful, passionate and enthusiastic people in the FMCG world there is! When it comes to seeking trade secrets he does things differently. Last Summer, Dan gave a Sales Workshop for our team, it was totally unique and our sales team unlocked loads more listings”.
Alexandra Foster, ex Whole Foods Market Buyer
“Managing so many categories I was never able to give everyone the time they desired but Dan was understanding and considerate of my situation and made every interaction fun and added value.”
Ellie Plumb, Buyer LEON
“Working with Dan is an absolute pleasure. His engaging personality and infectious humour make every interaction enjoyable. Not only does he bring a wealth of knowledge to the table in the food and drink industry, but his approachability truly sets him apart.
But first… let’s go back to that day. I remember that day. So vividly. That day.
God, I remember that day so, so vividly. Cold sweat rushing down my hot cheeks.
2016.
A cold, gloopy-glum-grey and mucky-meh day in East London.
Pacing. Pacing.
Pacing Pacing and
pacing
and pacing
and Pacing.
Pacing.
Pacing.
What if my opening is shit?
What if I piss them off?
What if I don’t get the sale?
What if I choke?
What if my words don’t come out?
What if I start sweating?
The bone-rattling, skull-shaking, heart-pounding nerves rushing through my body like a thousand electric eels. About to do my first ever pitch to an indie, Harvest E8.
I sputtered and was painfully awkward. I got rejected. It hurt. Really hurt.
Over the years, I’ve made more mistakes than I can count. Buyers telling me I’m too pushy. Buyers ghosting me. Buyers saying “please stop chasing me”. Lacking focus. Wasting Energy. Getting the margins wrong. Getting promotional plans wrong. Saying the wrong things in meetings.
Y’all probably thinking…. who’s this schmuck?
Who’s this fella teaching me how to do Indies and Wholesale?
Yes, I made mistakes. Yes, they were painful. But, I learnt from them. Things started to change. I started winning listings. I know what you’re thinking “C’mon then pal, show us the proof of the pudding?”
Hold tight.
Buckle Up.
Strap In.
The Proof of the Pudding?
ManiLife
At ManiLife, over 6 years, I unlocked listings at Selfridges, Harrods, Harvey Nichols, Whole Foods Market, Booths, Stores Supply, CLF, CN Foods, Cotswold Fayre, Hider, Planet Organic, DDC, Kent Frozen Foods, Panzers, Partridges, Harvest E8, Harvest N16 & The Grocery.
“No one understands the indies and wholesale better than Dan. His energy is infectious and he was invaluable at ManiLife in unlocking those crucial brand builder accounts” - Lou Brocklehurst, Commercial Director ManiLife
Islands Chocolate
At Islands Chocolate, in 5 months, we’ve unlocked listings at, Milk and More (this was wild) Harrods, Bayley & Sage, Stores Supply, Ocado, Mahalo, CN Foods, Fortnum & Masons, Urban Baristas, Gentleman Baristas.
“Dan has injected serious energy into our sales team, and through his weird and wonderful ways has generated a tonne of new business, whilst also being a great mentor to our Head of Sales Zander and my little brother Ned” - Wilf Marriot, Islands Founder
White Mausu
At White Mausu, within 3 weeks, we won listings at Stores Supply (the way we did this was CRAZY) and CN Foods.
“Dan's incredibly well connected in the UK food scene and has opened a lot of doors for us. In 2022 we worked with Hungry to develop a detailed growth strategy for our UK sales. We won 2 fantastic new wholesale listings for us! We continue to work with Dan on specific sales projects” - Lorcan Quinn, Managing Director White Mausu
Why the HUNGRY the 8-in-8 Sales Workshop is different?… (and WAY more fun)
Well, the first bit of good news. We’re hosting it at the wonderful Coal Rooms in Peckham. Not some sh*tty, stuffy, bore-you-to-death board room.
Even better News?
No death by Powerpoint.
No bore-you-to-death sales trainers with a lisp from Mars or Pepsico.
No shitty ice breakers “Hi my name’s Dan and I’ve got 3 Guinea pigs”.
No awfully boring location that dries your soul to mush.
Lots of weird and wonderful lessons you’ll never find in a business book.
Lots of lessons based on ACTUAL experience in winning listings and business.
Lots of banging food, Islands Brownies and Doms subs.
Lot’s making friends and building your tribe through an exclusive Slack channel.
Lots of drinks and fun afterwards. Yup, we go to the pub for bevvies apres. Who knows where the night will take us?
The Workshop Modules (or Nibbles)
Purple Cow: How to STAND OUT in Crowded Categories to Land Meetings
How to Master The Art of Cold emails to ACTUALLY get responses from buyers
How to make your buyers meeting memorable vs. your competitors
How to STOP your buyer Ghosting You and Patiently Persist to Win Listings
How to fall in love with rejection and turn it into a super power?
The Indie and Wholesale Ecosystem: How it works all works
Know Thou Numbers: Knowing your numbers and margins
How to be the most loved brand in the wholesale catalogue?
David beats Goliath, Don’t be Afraid: How to negotiate to secure the best deal for your brand
THE AFTERS: What Happens After The Work Shop
EXCLUSIVE HUNGRY Slack Channel - so everyone can stay in touch and help each other out with winning new business etc.
A check in Zoom call after a month to share ideas on how to win listings and discuss creative ideas that have worked.
I know what you’re thinking…Are there goodie bags?
Is the Pope Catholic?
Course there are.
And lots of bonuses, too.
Still reading? Well, look you’re clearly interested. That’s great.
But shall we talk that dirty P word, then? You know… the price. Wonga. Moolah.
