I asked a French girl for her number in a Parisian Cafe... everything went wrong

Everywhere, everyone and everything froze.

She walked past. Drop Dead Gorgeous.

Rain hissed and screamed and coquettish bombs dropped from a generous grey sky.

A vomitous verve whipped through my nervous innards.

Her French Riviera-weekend in Cannes suntan:: flowing and radioactive glowing. Orange Mulberry handbag. Sparkling blue Dress. Ferociously enchanting.

I sat in a Parisian Cafe.

The waft of fresh-first-sip-morning-coffee roared from the Illy machine. A hug of fresh bread and fresh pan au chocolates and fresh air - danced - bobbed - marbled through the air.

Outside the cafe.

Sagacious n’ saggy 64 year old Parisians sat on aluminium chairs, under aluminium tables atop with scuffed plastic Seen-Better-Days-Menu-of-The-Days.

Marlborough Red smoked steamed out of the Heineken branded brollies.

Bright brilliant pangs of anguish crawled around my innards like a slithering snake.

50 Shades of Shitting Myself.

The Englishman mustered the Dutch Courage to speak to the French Girl.

“Lean into Fear”
“Action is the answer to everything”
“The pain of not taking action is worse than the pain of taking imperfect action.”
“Go is the antidote Fear”

In scrambled-egg-broken-pidgin French.

“BonjournO, Mon Ame !!!”

My mind whipped:

“Oh shit! Oh shit!! There’s no “O” in Bonjour…you absolute clown ”
“J’mapelle Dan - I have a Guinea Pig called Gilroy - he is orange - he is very funny -
he likes tennis too hahahaha -”

She didn’t say anything to me.

Simply turned and walked away.

My train-wreck, car-crash conversational lines possessed the panache of a packet of Pombear crisps down the back of the dusty sofa.

George Orwell, novelist, wrote book “Down and Out in Paris and London”.

I was Down and Out in Paris, Get Me Back to London via a fucking Pub.

Anyhoo, Mon Ames?

What’s this little story got to do with challenger brands?

Unlocking super market listings is like dating in a foreign country with a language barrier.

You may have the most amazing personality (product)
You may have the best looking brand on planet earth (packaging)
You may have the best looking outfit (marketing)
You may have all the chat up lines in the world (tone of voice)

But, if you fail to SPEAK THE BUYERS LANGUAGE.

You’re sadly, like me, in a Parisian cafe… going nowhere.

So, How do you speak the buyers language?

Data.
Data.
Data.

Stories + Data = Unlock Super Market listings
Stories + Data = Unlock Super Market listings
Stories + Data = Unlock Super Market listings

Too many brands barge into a supermarket meeting with INSANE stories - channelling their inner Wilde or Wolfe or Shakespeare or Steinbeck.

Stories are great.

But stories without data is literally like speaking to a French girl in Japanese or English.

Data is the translator.

Data is the language buyers speak.

Stories + Data = Unlock Super Market listings.
Stories + Data = Unlock Super Market listings.
Stories + Data = Unlock Super Market listings.

Founders are esoteric-eccentrics <<<>>>> Buyers are data driven dynamos.

Founders are esoteric-eccentrics <<<DATA>>>> Buyers are data driven dynamos.

Data is common ground.
Data is common language.

This isn’t a sales pitch. Well it kinda is.

Soz. I’m totally lying to you. This is MOST DEFINITELY a sales pitch.

Buuuttttt, Mon Ames

I only sell what I genuinely believe from the bottom of my innards will categorically change your life as a challenger brand.

North Star are your translator.

You do the Story.
North Star do the Data.
= unlock listings

Do yourself a favour and click on the link and book a 30 minute call

You tell the Story.
North Star tell the Data.

Unlock super market listings.
Simples.

Book your FREE consultancy session here:

Free 30mins with North Star Team - Andy Cope
https://calendly.com/andy-northstar