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I got in a fight with 4 World of War Craft Gamer Dorks in a Clapham Curry House - it taught me an INSANE lesson about marketing
Dan Pope
January 31, 2025
I got in a fight with 4 World of War Craft Gamer Dorks in a Clapham Curry House - it taught me an INSANE lesson about marketing
*frothing the lips
*speaking with a lisp
*fudgy spit cloying to the side of his mouth
*RAGE pouring out his eyes like screaming steam
“YOU SHALLLLLL NOT PASSSSSSS YOU FILTHYYYYYY ROTTEN TOAD MUNCHER”
“RANGER FUCK HOUND SHALL EXPELL YOU TO THE DEPTHS OF PYTHAGROS DOOM”
“RANGER YELLOW TARANTULA THE 5TH… WE NEED YOUR SUPER POWR FORCES… EXPEL THIS ROTTEN TOAD MUNCHER”
“Alriiiiiiiiiight mate, Chillllll ouutttttt brah”
“Was only asking for you to pass me the mango chutney and mint sauce, mate”
On Saturday, I got in a fight with a bunch of World of Warcraft Dorks.
My mate and I, absconded from sofa to a Cuzza House in St. Johns Hill, Called Curry Leaf.
Soon I’d be in a Hurry to Leave, Turn a New Leaf.
The tables shook and stirred my soul into a Trifle of Trepidation.
My friend asked for a pint of Cobra.
That’s when it all went wrong.
The waiter volleyed back
“This is BYOB, bring your own booze, Sir”.
2 mins later,
The door swung open, the storm of winter swooned into the cuzza house followed by a shuffling gaggle of dorks adhering to the BYOB and BYOBO policy.
Bring Your Own Booze and Bring Your Own Body Odour.
50 Shades of Fuck-Me-That-Stinks swelled, stunk and sauntered through the Cuzz joint.
Obvs, they’d popped to offy, swinging by sides were blue plastic bags filled with Vapes, Strongbow Black Fruits (room temperature, as “it’s cheaper if you buy in packs of 4 Ryan” ). Mars Bars. Chicago Town Pizzas. MOAMS (obvs).
Faces the colour of a 90’s ICT computer or off Thinly Sliced Super Market Turkey. Checkered NEXT shirts. Stuffy skate shoes.
The Sort of Dorks who wears an AI Head Set to for a Christmas Dinner at Toby Carvery, Datchet - pretending to be an Assassin.
We got in a massive fight.
This weren’t no fist fight.
Nay, No, Nope. This my friend was a fight of the mind.
A massive fight to get the waiters attention so I could order my King Prawn Puri.
As the poppadoms landed on the table, a vital lesson from Seth Godin landed in my mind.
On our last poddy, I asked Seth:
What role does marketing play on the progress of human nature?
Seth said. “Remember you’re the weirdo too”.
The Dorks probably looked at me, and through you’re the weirdo, you’re the dork.
In your Belstaff you got from Bentall’s centre on your Mum’s credit card.
To a group of gamers, I’m a weirdo.
To a group of Clapham Run Club Runners who put their life on , I’m a weirdo.
To a group of Northern Soul dancers, I’m a weirdo.
To a group of Vegan Rock climbers, I’m a weirdo.
To a group of long Sunday cyclists in lyrca, I’m a weirdo.
To a group of Harley Davidson motorcyclists, I’m a weirdo/.
Guess what?
To me, they’re all weirdos.
Marketing is what brings weirdos together.
How?
Status
Fear (or freedom of fear)
Affiliation (connection)
If one of the gaming dorks had rocked up the curry house dressed like Romeo Beckham in Louis Vuitton - he’d immediately be ostracised through a loss of status, a loss of connection to the group and a fear of not acting/being/thinking/looking like a World of War Craft Gamer.
Your brand must act like a bright burning antenna, a signal, a rallying cry.
Saying come here you bloody weirdo, you.
So many brands are scared to be weird.
The weirder you are, the easier it is.
Our first 2025 live poddy + supper club with legend Giles Brook
In proud partnership with the Data Donnies Kieran South and Huw Davies from North Star
Giles’ is one of the most downloaded episodes of all time
🍌 Commercial Director at innocent growing the brand £17m to £120m
🍉 CEO of Vita Coco EMEA for 12 years, built to £60m retail sales
🥑 Founding partner in BEAR and sold BEAR to Lotus Bakeries in 2015.
🥦 Investor in Pip & Nut, Bio & Me, Cheeky Panda, Love Cocoa & H!P, SURREAL, Urban Legend + tonnes more
Sooo, my friend, the shindig deets?
➡️ WHERE: The Drapers Arms, Islington (...munch is BANGING!!)
➡️ WHEN: Tuesday 25th February 6pm - 10pm
➡️ WHO: Founders, Directors, Investors Heads of ONLY!
Tickets are £60, include a 3 Course Feast + live podcast + opportunity to ask Giles your burning questions
(YES, YES, I KNOW THE DYSLECSIX DONUT IN ME ADDED AN EXTRA S TO GILES’ NAME)
REGISTER HERE:
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