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“FUCKYOU”
“FUCK YOU”
“FUCK YOU”
I screamed
At my front door (naaawww, bless him)
I’d locked myself out AGAIN.
This time I’d gone through all my spare (spare) keys.
I was a puddle of miffed as billowing rain thrashed and screamed down.
In a sulk, I sullied to my local cafe. A French Boulangerie next to yard.
Inside, a tornado of ferocious precocious toddlers clamoured like crazies for croissants.
Little Demented Darlings’ - Noah’s and Jack’s and Sophia’s hunting for sugar.
(No Dave’s though - wonder how many Dave’s there are on the birth registry list these days?!)
“Croissant Mummy, Croissant Mummy.”
“No Little Demented Darling put that back”
Old fogies in boat shoes, with cute doggies, read The Times in the corner, slurping tea.
I remedied my wailing woes with strong molten black coffee and a chubby, steaming Pan Au Chocolat.
Googled “local lock smith.”
Belled him.
“Hello mate, I’ve locked myself out my gaff”
“All good bro, I’ll be there in 20 mins”
Ordered another coffee - with swan-white milk - this time.
Suddenly,
S_C_R_E_A_M_I_N_G down the road was a beat up, banged up silver Volvo banging out banging beats.
Blasting out roller thumper Ibiza TUNEZ CUZ, like DC10 on wheels.
The silver Volvo screeched on to the corner, he flicked on his lights and opened the boot.
A clever tact, I thought.
He strode across the road, a bomb of aplomb.
Sebastian, was his name.
Sebastian and I got chatting about this n’ that. Music. Stuff. Life.
We ended up chatting for an hour.
He set me his deets.
It made me realise EVERYTHING is a brand.
So, what is a brand?
Sir John Hegarty says the best way to understand “brand” is to replace the word “brand” with reputation. Then, everything becomes lucidly clear.
Seth Godin says a brand is a promise.
https://www.youtube.com/watch?v=anZy9zdesWI&t=1169s
A brand is a feeling
A brand is intangible value
A brand is a voice
A brand is reputation
A brand is consistency
Maybe everything and anything is a brand.
Have a great weekend mutha fuckers
Popey xxx