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- The strangest house I’ve ever cried in ...Bold Bean Co., Bob Dylan and Why W*NKING Over Your Competition is KILLING Your Brand
The strangest house I’ve ever cried in ...Bold Bean Co., Bob Dylan and Why W*NKING Over Your Competition is KILLING Your Brand
Dan Pope
March 22, 2025
In 47 minutes something strange happens in the strange house in the strange place.
The House is so out of place. Soul-stirringly out of place. Irking. Jarring. Everyone stares at its out of place-ness.
London Buses, lipstick-red and sooty smothered wagons, gruffly coughed — chugged — crawled — around Vauxhall roundabout at 8.12 am.
Each wagon filled with Miserable Gits covered in the Maladies of Middle Management. Voraciously doom scrolling emails “catch ups in 5 minutes?” “Close of Play”
Brunswick House is a stunning eye-sore. a gorgeous mole. a Utopia smidge splodged on Dystopian canvas.
a Yummy slice of decadence, swamped by dilapidated and drained, sallow and sordid Mountains of New Builds - sold by Slime bag estate agents in GANT socks.
Big fat sparkling chandeliers sail through the high-ceiling seas like glitter bombs. Antique furniture everywhere - oozing merriment-drenched stories out their wood - like hot sticky, nostalgic caramel.
the gentle growl of the hoovers licking clean the chessboard black and white floor. morning radio Talk Sport wafts into air.
the head chef, Ryan, like an air pilot - pressed a few buttons - the cranky coffee machine hissed & stretched & yawned & slowly awoke.
We’d arrived early for 10 am for a poddy with prodigious chef, Jackson Boxer. Jackson is a wonderful orator, he speaks, like his food, with an arresting poetic whip.
We set up the kit, espresso slowly tickling our bones into awakening.
clunk - - thunder - - clap and - - smack - -
clunk - - thunder - - clap and - - smack - -
Jackson’s big leather boots glide across the black and white chessboard floor approaching the espresso machine.
He possesses an achingly cool saunter and charm like slow, late night New York Bar jazz running through his marrow.
He put down his bag. And leather jacket. He wore crisp white t shirt, silvery jewellery festooned across his neck and wrists like Christmas Decorations in a Swiss Village. Petrol-black hair licked back and a frosty-grey blossom by the ears.
Jackson said a word, that all brands must strive for.
you must be unimpeachably delicious
unimpeachable.
unimpeachable.
unimpeachable.
Jackson is unimpeachably himself. Unimpeachably Jackson Boxer.
So many brands and so many categories are like Vauxhall new builds:: a frothing sea of sameness :: strangled by a Blandemic of Brands.
We must strive to be like Brunswick House.
How?
Enter Bob Dylan.
one of my favourite books of all time!!
Bob Dylan: “I was like NO ONE else”
Bob Dylan: “Life isn't about finding yourself, or finding anything. Life is about creating yourself. And creating things.”
Brands and businesses are the same.
BE LIKE NO ONE ELSE.
When you’re so confident in your positioning, you simply say to your customers GO OVER THERE.
When you’re so confident in your positioning, you simply recommend your competitors.
When you’re so confident in your positioning, your competition become your
Bold Bean Co. happily pass customers, who don’t want Baked Beans on Sourdough Toast to go else where.
Seth Godin says: competition collapses to the middle
your compass to the edge?
Weird.
So many are scared of weird. That’s good.
How are you fucking weird?
What eccentricities do you possess no one else can copy?
What are your formidable foibles?
Seth Godin gave a talk at Walmart in 2002 about positioning
There was a sign on the Walmart all “You Can’t out Amazon-Amazon”
Jackson Boxers competition “can’t out Jackson Boxer-Jackson Boxer”
Bob Dylan’s competition “can’t out Bob Dylan-Bob Dylan
Your competition “Can’t Out You-You”
do us a favour shag monkey please forward one of these poddys on to a friend
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