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what's the last thing you radically changed your mind on?

what's the last thing you radically changed your mind on, mate?

Yo g! if you’ve read my rancid waffle the el reg.

You’ll know Manzzzz Ob-fucking-Sessed my G with Nassim Taleb’s Barbell Theory

Barbell theory gets your brain TONK yaa kno

another barbell that’s great for food & drink founders

The Open <> Stubborn Barbell

I am painfully stubborn.

My stubbornness is a strength but also a whopping, gaping weakness.

I think I’m right about everything.
I’ll very rarely change my mind.
I am not open to feedback. I hate it.


I’ve learnt this is wrong.

I’ve learnt I need to be more open.
More open to thinking differently.
More open to other ways of working.

Nassim Taleb’s Barbell strategy: hold two completely opposite views at the same time = Anti-Fragile.

Stubborn <> Open is a strong barbell.

  1. What’s the last thing your radically changed your mind on about your brand?

  2. What’s one thing you’ll never change your mind about your brand?

As a founder. Constantly ask yourself those two questions.

That tension.

Dance in the middle of that.

That’s a great place to be.


That tension = Anti-Fragile.

Salut my G G’s

Have a great weekend

Pan Dope

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